Mao Xin Tea House Boitsebiso Ba Pono ka ChingYu Liu

Moralo oa Mao Xin Tea House Boitsebiso Ba Pono ka ChingYu Liu ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

Mao Xin Tea House Boitsebiso Ba Pono

ka ChingYu Liu

Moreki: BlackLiuStudio

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

10,134

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #132541

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mao Xin Tea House Boitsebiso Ba Pono

Ntlo ea tee ea Mao Xin e ne e reretsoe ho hlahisa botle ba tee ea bochabela le setso sa eona. Haholo-holo mofuta ona oa li-tea tse makhasi a mabeli ho motso o mong le o mong. Ha li kopanya seo le setso sa sebaka sa tee ho bonolo haholo ho se hokahanya le setso sa Zen kaha lipolane tse ngata li entsoe ka mokhoa o chitja o ts'oanang le serapa sa majoe sa Majapane.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Mao Xin Tea House Boitsebiso Ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mao Xin Tea House Boitsebiso Ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mao Xin Tea House Boitsebiso Ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Boholo le Phuthelo: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Lithegi: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Theknoloji ya Tlhahiso: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Phephetso ya Moralo: Finding the right design to attract the attention of a younger generation of new users.
Dipatlisiso: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Kgothaletso: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Nako ya Projeke: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Tsamaiso ya Mosebetsi: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Litho tsa Sehlopha: ChingYu-Liu
Litlotla tsa Setshwantsho: ChingYu-Liu, 2021.