Dona Vitamina Boitsebiso ba Letšoao ka Ruis Vargas

Moralo oa Dona Vitamina Boitsebiso ba Letšoao ka Ruis Vargas ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2022

Dona Vitamina Boitsebiso ba Letšoao

ka Ruis Vargas

Moreki: Laika

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

41,012

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #134862

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dona Vitamina Boitsebiso ba Letšoao

Dona Vitamina ke morero oa boitsebiso ba letšoao o entsoeng bakeng sa letšoao le teng la juice. Sesupo sa letšoao se bontša mosali oa Victoria ea nang le mahlo a shobileng a noa juice, setšoantšo se qabolang sa mosali ea ipusang. Ho holisa mohopolo oo, letoto la litšoantšo tsa basali ba merabe e fapaneng le entsoe ka setaele sa stencil 'me la kopanngoa le lipolelo tse khutšoane, tse qabolang. Litšoantšo li hlaha ho li-menu, meputso, mekotla, likarete tsa poso, li-sticker le lebota le leholo le entsoeng ka matsoho. Lintho tse ngata tse hatisitsoeng li hlahisitsoe ka khatiso ea offset ka mebala ea CMYK, 'me mekotla e ne e hatisitsoe ka silkscreen.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Dona Vitamina Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Dona Vitamina Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dona Vitamina Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Boholo le Phuthelo: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Lithegi: Branding, Logotype, Package, label, illustration
Theknoloji ya Tlhahiso: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Phephetso ya Moralo: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Dipatlisiso: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Kgothaletso: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Nako ya Projeke: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Tsamaiso ya Mosebetsi: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Diphatente: Laika
Litho tsa Sehlopha: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Litlotla tsa Setshwantsho: Photo by: Madelaine Seagram and Laika