Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta ka Fengnan Lin

Moralo oa Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta ka Fengnan Lin ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta

ka Fengnan Lin

Moreki: Free

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,258

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #135862

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta

Mongolo wa Buka: Free ke boitsebiso ba beranta bo entsoeng bakeng sa beranta ea li-napkin tsa bocheseho. Sebopeho sa logo se ntlafalitsoe ka tlhaku e nyakalletseng haholoanyane e F, e bontšang boikutlo bo bocha le bo nang le tšepo. Litlhaku tse peli tsa e li tataisoa e le mohato o le mong o tsoelang pele oa boraši 'me li kopantsoe hammoho. Sehlopha sena se kopantsoeng se ntšoa ho logo 'me se sebelisoa e le setšoantšo se thusang, se sebelisoang ho likarete tsa khoebo, li-badge, mekotla ea litokomane, libaokose tsa potlako le mekotla ea canvas. Mola o matla o bontšang tokoloho le boitlhahiso ba botho. Sistimi ea litlhaloso tsa pono e boloka boitsebiso bo tsitsitse le bo ka atolosoang har'a li-channel tsa inthaneteng le tse ling.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Boholo le Phuthelo: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Lithegi: Brand visual upgrade, Sanitary napkins, GEN Z,
Theknoloji ya Tlhahiso: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Phephetso ya Moralo: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Dipatlisiso: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Kgothaletso: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Nako ya Projeke: Guangzhou,Guangdong Province,China,July 6,2021
Tsamaiso ya Mosebetsi: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Litho tsa Sehlopha: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng