Unless Agency Sebaka sa Marang-rang ka Fanny De Bray

Moralo oa Unless Agency Sebaka sa Marang-rang ka Fanny De Bray ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Websaete le Webo.

TšepeWebo· 2022

Unless Agency Sebaka sa Marang-rang

ka Fanny De Bray

Moreki: Unless agency

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Webo

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Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Unless Agency Sebaka sa Marang-rang

Unless Agency ke sebaka sa marang-rang se entsoeng e le karolo ea boitsebiso bo pharaletseng ba khoebo bakeng sa setsi sa boeletsi le puisano. Sebaka sena sa marang-rang se ile sa hlahisoa kamora tlhahlobo ea 'maraka ea mekhoa, boemo ba bahlodisani le mekhoa ea lekala, e ileng ea lebisa tlhahisong ea sethala sa khoebo se hlalosang melaetsa ea bohlokoa. Meokho ea monogram ea khoebo e sebelisoa ho taka libopeho tsa jiometri tse potolohileng tse hlophisang mongolo le lifoto, hape le ho theha maswaisoa a hlalosang lintlha tsa bohlokoa. Mebala le litšoantšo li bululetsoe ke tlhaho le lefatše la boiketlo, e bonahatsa boleng le mokhoa o hlakileng oa setsi sena.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Unless Agency Sebaka sa Marang-rang ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Unless Agency Sebaka sa Marang-rang e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Unless Agency Sebaka sa Marang-rang e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Boholo le Phuthelo: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Lithegi: (communication material) (web design) (digital design)
Theknoloji ya Tlhahiso: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Kgothaletso: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Litho tsa Sehlopha: Amandine Lantelme
Anna Cesa
Fanny de Bray.