Bank of England Boitsebiso ba Pono ka Matteo Ruisi and Peter McCabe

Moralo oa Bank of England Boitsebiso ba Pono ka Matteo Ruisi and Peter McCabe ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2022

Bank of England Boitsebiso ba Pono

ka Matteo Ruisi and Peter McCabe

Moreki: Bank of England

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #138983

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Bank of England Boitsebiso ba Pono

Ho rala bakeng sa banka ya bohareng ho bolela ho fumana tekatekano mahareng a tlhahisoleseding ya setegeniki le e butswang, mesebetsi e etelletsweng pele ke basebetsi, dikopanyo tse kgahlang tsa setjhaba, le melawana e mengata. Sena ha se bonolo ho se fihlela mme se thehilwe hodima mekgwa e bonolo ya ka hare. Boitsebiso bo botjha bo hlahisitswe hammoho le batho ba tla bo sebedisang, bo lekanya dikarolo tsohle tsa puisano. Bo nepile tabeng ya ho fihlela setjhaba se seholo ka mokgwa o fumanehang habonolo, o amanang, o hlophisitsweng, le o ikgethang. Metheohlo ena ya bohlokwa e sebedisitswe e le tataiso ya moralo bakeng sa dithoto tsohle tsa pono.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Bank of England Boitsebiso ba Pono ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Bank of England Boitsebiso ba Pono e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Bank of England Boitsebiso ba Pono ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Boholo le Phuthelo: Not applicable
Lithegi: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Theknoloji ya Tlhahiso: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Phephetso ya Moralo: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Dipatlisiso: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Kgothaletso: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Nako ya Projeke: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Tsamaiso ya Mosebetsi: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Litho tsa Sehlopha: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Litlotla tsa Setshwantsho: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.