Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani ka Zhuang Li

Moralo oa Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani ka Zhuang Li ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani

ka Zhuang Li

Moreki: China National Highway G331

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

10,760

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139017

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani

Gorgeous Frontier Highway ke boitsebiso ba setshwantsho sa khampani bo entsweng bakeng sa Tsela e Kgolo ya Naha ya China e Bitswang G331. Tsela ena e kgolo e tsamaya ho theosa le moedi wa leboya wa China mme e theha tsela e telele ya tshireletso ya moedi profinseng ya Heilongjiang. Dintlha tsa moralo di ntshitswe ho tsa sebopeho sa lefatshe, semela le tsela ka boyona. Halofo ya sediko e emela sebopeho sa mobu, lekgasi le emela semela, mme mola o emela tsela e kgolo. Dintlha tsena di kopantswe hore di kopanye setso sa tlhaho le mefuta ya morao-rao ya ditshwantsho. Boitsebiso bona bo bonahatsa dihla tse nne tsa tsela ena le setso se phelang sa baahi ba lehae.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Kgothaletso: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Litho tsa Sehlopha: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Bala Tokollo ya Boraditaba

E Tshehelitsweng