Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao ka Centrick

Moralo oa Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao ka Centrick ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao

ka Centrick

Moreki: Centrick Marketing Solutions LLP

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

10,995

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139075

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao

Mongolo wa Buka: Naturally Fluid ke boitsebiso ba letshwao bo entsweng bakeng sa mokete wa dinaha tsa lefatshe wa difilimi mabapi le tlhaho. Boitsebiso bona bo sebedisa puo ya moralo o phallang e ka hlahisang mehopolo ya mokete hammoho kapa e totobatse sehlooho se seng le se seng ka bosona. Karolo e nngwe le e nngwe e ne e tatswa ka letsoho ebe e pentwa ka watercolours, hape e fetotswe hore e be ya dijithale mme e kopanngwa hore e shebahale jwaloka collage ya tlhaho. Mofuta wa ditlhaku wa geometric sans-serif o sebediswa hammoho le ditshwantsho tse ntjha. Matshwao a letshwao le mantswe a letshwao a thusa hore batho ba lemohe boitsebiso bona habonolo. Sistimi ena e ne e etsweditswe hore e sebetse hantle ho didivaise tsa mehala le mecha ya kopano ya sechaba pele e etsweditswe mekgwa e meng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Naturally Fluid Mosebetsi wa Mantlha: Boitsebiso ba Letshwao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Boholo le Phuthelo: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Lithegi: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Theknoloji ya Tlhahiso: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Phephetso ya Moralo: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Dipatlisiso: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Kgothaletso: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Nako ya Projeke: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Tsamaiso ya Mosebetsi: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Litho tsa Sehlopha: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima