Moralo oa Greeninful Boitsebiso ba Brand ka Michelle Poon ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

Greeninful Boitsebiso ba Brand

ka Michelle Poon

Moreki: Greenin'ful

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,407

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139444

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Greeninful Boitsebiso ba Brand

Greeninful ke morero wa ho fetola boitsebiso ba brand e sireletsang tikoloho e tšehetsang bophelo bo sa senyeng tikoloho. Brand ena e kopanya batho ba hlokomelang tikoloho. Letshwao le bontša sefahleho sa setjhaba se tala mme le bonahatsa boikemisetso le takatso ya ho ithuta. Boitsebiso ba pono bo sebedisa mebala e khanyang, mekgwa e matla ya boro le dintho tse tshwntshitsweng ka letsoho, tse dulang di ka fetoloha ha di sebediswa. Ditshwantsho di kgethilwe hore di shebahale di amaneha le batho e bile di tsepamisitse maikutlo setjhabeng. Phetoho ena ya boitsebiso e fetola brand ho tloha sethaleng sa kgwebisano ho ya sethaleng sa setjhaba se phahamisang tlhokomelo ya setjhaba mabapi le tshireletso ya tikoloho.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Greeninful Boitsebiso ba Brand ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Greeninful Boitsebiso ba Brand e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Greeninful Boitsebiso ba Brand e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Boholo le Phuthelo: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Lithegi: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Theknoloji ya Tlhahiso: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Phephetso ya Moralo: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Dipatlisiso: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Kgothaletso: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Nako ya Projeke: October 2021 - January 2022
Tsamaiso ya Mosebetsi: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Litho tsa Sehlopha: Michelle Kason
Litlotla tsa Setshwantsho: Image 1: Michelle Kason (Designer)