The Zlin Region Boitsebiso ba Setšo ka Radoslav Dostal

Moralo oa The Zlin Region Boitsebiso ba Setšo ka Radoslav Dostal ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2023

The Zlin Region Boitsebiso ba Setšo

ka Radoslav Dostal

Moreki: Zlín Region

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

12,718

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142959

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Zlin Region Boitsebiso ba Setšo

Sengoliloeng sa Buka: Sebaka sa Zlin ke setšo le boitsebiso bo bonoang bo entsoeng bakeng sa sebaka se seng Czech Republic. Boitsebiso bona bo thehiloe holima sekwere, 'me likhutlo tse 'nne li emela literekeng tse 'nne tsa histori tsa sebaka seo. Sekwere se pota-pota moralo 'me hape se tšoaea moo phetoho e etsahalang teng, ha meaho le litlhaku li phunyeletsa ka ntle ho meeli ea sona. Mebala ke e ntsho, e tšoeu, e mosehla o mofifi le e mosehla o khanyang, 'me mmala o mosehla o bua ka mmala oa setso oa Zlin. Boitsebiso bona bo bontša moea oa boqapi le oa khoebo oa sebaka seo le batho ba sona.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

The Zlin Region Boitsebiso ba Setšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. The Zlin Region Boitsebiso ba Setšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. The Zlin Region Boitsebiso ba Setšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Boholo le Phuthelo: Digital
Lithegi: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Theknoloji ya Tlhahiso: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Phephetso ya Moralo: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Dipatlisiso: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Kgothaletso: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Nako ya Projeke: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Tsamaiso ya Mosebetsi: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Litho tsa Sehlopha: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Litlotla tsa Setshwantsho: Photographer Julius Filip
Film maker Radim Vanous