Uebaa Boitsebiso ba Fane ka Marcelo Ruis Vargas Martinelli

Moralo oa Uebaa Boitsebiso ba Fane ka Marcelo Ruis Vargas Martinelli ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2023

Uebaa Boitsebiso ba Fane

ka Marcelo Ruis Vargas Martinelli

Moreki: Laika

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

12,425

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #148861

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Uebaa Boitsebiso ba Fane

Uebaa ke boitsebiso ba fane bo entsoeng bakeng sa k'hamphani e etsang lihlahisoa tsa bana. Boitsebiso bona bo thehiloe ho maikutlo a mane: ho bapala, ts'ebetso, ho tsoela pele le botle. Maikutlo ana a hlahisoa ka lets'oao la mebala e sephara, litšoantšo le mesaletsa. Puo ea pono e sheba bana, athe maikutlo a fane a bua le batsoali. Sistimi ena e sebelisoa bukeng ea fane ea makhasi a 96, litagi, likarete, thepa ea ho ngola, mebaleng ea lihlahisoa, mecha ea litaba tsa sechaba le websaeteng. Boholo ba lintho tse hatisitsoeng li hlahisoa ka mokhoa oa offset printing ka mebala ea CMYK, ha litšoantšo li entsoe ka mokhoa oa dijithale.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Uebaa Boitsebiso ba Fane ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Uebaa Boitsebiso ba Fane e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Uebaa Boitsebiso ba Fane e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Boholo le Phuthelo: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Lithegi: Branding, visual identity, brand identity, illustration
Theknoloji ya Tlhahiso: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Phephetso ya Moralo: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Dipatlisiso: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Kgothaletso: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Nako ya Projeke: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Tsamaiso ya Mosebetsi: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Litho tsa Sehlopha: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Litlotla tsa Setshwantsho: Laika Design