Moralo oa Evoluwe Boitsebiso ba Brand ka Jonathan Andrade ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2023

Evoluwe Boitsebiso ba Brand

ka Jonathan Andrade

Moreki: Evoluwe

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

33,894

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149212

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Evoluwe Boitsebiso ba Brand

Evoluwe ke boitsebiso ba brand bo entsoeng bakeng sa feme ea likeletso tsa litšebeletso tsa bareki. Boitsebiso bona bo sebelisa litlhaku tsa pele E le W ho hlahisa phetoho e arolelanoang le e tsoelang pele. Letshwao lena le hahiloe ka libopeho tse tharo tsa geometry tse emelang mekhahlelo e meraro ea ts'ebetso ea likeletso. Sekwere se emela motsotso oo litlhoko tsa moreki li utloisisoang ka oona. Sebopeho sa bobeli se na le hukung e le 'ngoe e chitja 'me se tšoaea qalo ea phetoho. Sebopeho sa boraro se na le lihukung tse peli tse chitja 'me se bonts'a phetoho e phethiloeng. Karo-karolelano ea khauta (golden ratio) e ile ea tataisa kaho ea lona, e boloka boitsebiso bo tsitsitse ho lisebelisoa tsa dijithale le tse hatisitsoeng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Evoluwe Boitsebiso ba Brand ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Evoluwe Boitsebiso ba Brand e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Evoluwe Boitsebiso ba Brand ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Boholo le Phuthelo: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Lithegi: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Theknoloji ya Tlhahiso: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Phephetso ya Moralo: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Dipatlisiso: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Kgothaletso: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Nako ya Projeke: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Tsamaiso ya Mosebetsi: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.