Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo ka Zhejiang Gongshang University

Moralo oa Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo ka Zhejiang Gongshang University ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2025

Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo

ka Zhejiang Gongshang University

Moreki: 天台县人民政府

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

87,312

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #152976

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo

Tiantai Huangcha ke boitsebiso ba lebitso la khoebo le moralo oa ho pakela o entsoeng bakeng sa tee e tšehla ea sebaka se itseng. Letšoao la khoebo le kopanya libopeho tsa matheba le makhasi ka puo e bonolo ea litšoantšo. Selikalikoe se le seng se emela motheo oa tee. Lilikalikoe tse peli li hlalosa tšebelisano pakeng tsa batho le tlhaho. Lilikalikoe tse tharo li emela metsoalle e lutseng ho pota tafole ho arolelana tee. Setšoantšo sa lotus ea tee se ka tlaase se lumellana le matheba a mararo mme se phethela letšoao. Ho pakela ho sebelisa ceramic e sa benyeng e nang le litšoaro tsa tšepe, mme sebopeho sa mokotlana oa tee se latela sebopeho sa letšoao la khoebo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tiantai Huangcha Boitsebiso ba Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Boholo le Phuthelo: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Lithegi: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Theknoloji ya Tlhahiso: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Phephetso ya Moralo: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Dipatlisiso: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Kgothaletso: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Nako ya Projeke: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Tsamaiso ya Mosebetsi: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Litho tsa Sehlopha: Designer：Kan Zhao
Litlotla tsa Setshwantsho: Designer：Kan Zhao