Unicorn Rebrand Boitsebiso ba Pono ka Yating Liu

Moralo oa Unicorn Rebrand Boitsebiso ba Pono ka Yating Liu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Unicorn Rebrand Boitsebiso ba Pono

ka Yating Liu

Moreki: Yating Liu

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,564

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154412

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Unicorn Rebrand Boitsebiso ba Pono

Moqapi Yating Liu o ntjhafaditse lebitso la teraka ya dijo tsa Mexico New York morerong wa teko. Moralo o sebedisa mebala e kganyang le matshwao ho hohela baithuti ba basha. Letshwaong, "Uni" e emela yunibesithi, ha "Corn" e emela Tacos. Sehlooho sa unicorn, se tumileng hara bashana, se dumellana le ho hlahiswa ha tatso e ntjha beke le beke ke lebitso. Letshwao le kopanya dikarolo ka boiqapelo ka ho latela molao-puo wa Sepanishi. Dintho tsa menu le tsona di kenyelletsa mantswe a amanang le yunibesithi, ho netefatsa tsamaiso e kopaneng ya pono e hokahaneng le sebopuwa sa lebitso.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Unicorn Rebrand Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Unicorn Rebrand Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Unicorn Rebrand Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Boholo le Phuthelo: Loyalty card 90mm x 54mm
Lithegi: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Theknoloji ya Tlhahiso: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Phephetso ya Moralo: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Dipatlisiso: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Kgothaletso: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Nako ya Projeke: The project started in July 2021 and finished in September 2021 in Beijing, China.
Tsamaiso ya Mosebetsi: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.