Eterno Tlhamo ya Lebitso la Kgwebo ka Sunghoon Kim

Moralo oa Eterno Tlhamo ya Lebitso la Kgwebo ka Sunghoon Kim ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Eterno Tlhamo ya Lebitso la Kgwebo

ka Sunghoon Kim

Moreki: Eterno

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

15,397

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #157869

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Eterno Tlhamo ya Lebitso la Kgwebo

O ile a rala lebitso la kgwebo la Eterno, leo le tsamaisang setso sa bodulo sa maemo a hodimo sa Korea. Ho ba sebaka sa ntlha sa bodulo le lebitso la kgwebo le tsamaisang setso sa bodulo naheng ya Asia ka Rafael Moneo, moahi wa sehlabelo sa lefatshe, Cheongdam, motse o ruileng wa Koreya o emelang setjhaba, o ile a rala lebitso la kgwebo la Eterno ka ho beha tsela ya lebitso la kgwebo le ho theha filosofi ya lebitso la kgwebo e thehilweng mesebetsing ya meralo ya kaho. Ka botle bo sa feleng, Eterno e batla ho tshela ho phethahetseng ho akaretsang eseng feela boleng ba bonono ba sebaka empa hape le boleng ba boiphihlelo ba nako.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Eterno Tlhamo ya Lebitso la Kgwebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Eterno Tlhamo ya Lebitso la Kgwebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Eterno Tlhamo ya Lebitso la Kgwebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Boholo le Phuthelo: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Lithegi: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Theknoloji ya Tlhahiso: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Phephetso ya Moralo: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Dipatlisiso: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Kgothaletso: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Nako ya Projeke: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Tsamaiso ya Mosebetsi: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Litho tsa Sehlopha: Creative Director: Kim Sunghoon
Litlotla tsa Setshwantsho: Kim Sunghoon