The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono ka Meng Chu Huang

Moralo oa The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono ka Meng Chu Huang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono

ka Meng Chu Huang

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

15,518

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #160417

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono

Mongolo wa Buka: National Gallery ke boitsebiso ba pono bo entsoeng bakeng sa serapa sa naha sa bonono se London. Boitsebiso bona bo nkela sebaka logo e neng e le mongolo feela ka letshwao le hlakileng la setshwantsho. Logo e ncha ke foreimi ea double L e entsoeng ka mela e supileng. Mela e supileng e bua ka pokello ea litshwantsho tse pentiloeng, tse akaretsang lilemo tsa bo-13 ho isa ho tsa bo-19 lekholo. Logo e lula e bonahala hantle ha bophara bo tlase-tlase e le 0.75 ea liinch. Mongolo oa lebitso o beha tlhokomelo holim'a London ho ntlafatsa ho bonoa nakong ea liphuputso tsa marang-rang. Morero ke ho etsa hore serapa sena se tsejoe habonolo lefatšeng ka bophara.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The National Gallery Mosebetsi wa Mantlha: Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Boholo le Phuthelo: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Lithegi: Identity Design, Meng Chu Huang, The National Gallery
Theknoloji ya Tlhahiso: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Phephetso ya Moralo: Transform a typography-based logo into an iconic logo.
Dipatlisiso: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Kgothaletso: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Nako ya Projeke: This project started in Feburary 2023 and finished in May 2023.
Tsamaiso ya Mosebetsi: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Litho tsa Sehlopha: Meng Chu Huang
Litlotla tsa Setshwantsho: Meng Chu Huang, 2023