Dotline Primary Function: Boitsebiso ba Khampani ka Tomohiro Kaji

Moralo oa Dotline Primary Function: Boitsebiso ba Khampani ka Tomohiro Kaji ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

KhautaKerafikhe· 2024

Dotline Primary Function: Boitsebiso ba Khampani

ka Tomohiro Kaji

Moreki: Dotline Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe

702,717

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #160477

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dotline Primary Function: Boitsebiso ba Khampani

Book Text: Tsamaiso ena ya boitsebiso e qadile ka ho theha sebopeho se felletseng sa khoebo le pono ya khampani — Bahale ba Setjhaba ho susumetsa pono ya khampani ho bareki ba bona, basebetsi, le batho ba nkang qeto, hammoho le batho bohle ba amanang le indasteri. Dotline e bona basebetsi bohle ba tlang ho thusa bophelong ba letsatsi le letsatsi la motho e mong e le bahale. Letshwao ke sešupo sa disebediso sa mohale ya phethohang seaparo mme a tswela pele, se entsweng ka ditlhaku, D e tswang ho "dots" + L e tswang ho "line." Kaha Dotline e fana ka mefuta e 7 ya khoebo, matshwao a tla ka tsamaiso ya mebala e 7 e bonahatsang mofuta o mong le o mong wa khoebo, e ngotsweng ka setaele sa mongolo se qalileng sa letshwao.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Dotline Primary Function: Boitsebiso ba Khampani ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Dotline Primary Function: Boitsebiso ba Khampani e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dotline Primary Function: Boitsebiso ba Khampani e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Boholo le Phuthelo: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Lithegi: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Theknoloji ya Tlhahiso: Grid system with the golden section, over ray,
multiplication
Phephetso ya Moralo: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Dipatlisiso: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Kgothaletso: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Nako ya Projeke: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.