Inmyes Boitsebiso ba Setshwao sa Khoebo ka Chungsheng Chen and Jinhe Wang

Moralo oa Inmyes Boitsebiso ba Setshwao sa Khoebo ka Chungsheng Chen and Jinhe Wang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Inmyes Boitsebiso ba Setshwao sa Khoebo

ka Chungsheng Chen and Jinhe Wang

Moreki: Tainan University of Technology/Product Design Department

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

17,895

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #161001

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Inmyes Boitsebiso ba Setshwao sa Khoebo

Inmyes ke boitsebiso ba setshwao sa khoebo bo entsweng bakeng sa k'hamphani e etsang lenzi tsa dipono. Lebitso le tswa polelong ea in my eyes 'me le hlalosa mohopolo oa ho shebella lefatshe ho tswa ponong ea botho. Tlhaku ea pele e nyenyane e bontsha kamano e haufi le e le nngwe le motho ka mong ea rekang. Tlhaku ea M e etsuwe ka mofuta o bontshang ho tshwarana ka matsoho, e leng letshwao la tshepo pakeng tsa setshwao sa khoebo le bareki ba sona. Setshwao sena sa khoebo se sebediswa dikeisiting tsa mahlo, dikarete tsa khoebo, sepakete, diwebsaete le mecha e metjha ea kopano. Mebala e fanwe ka RGB, CMYK le Pantone e le hore ponahalo e tshwane mecheng eohle.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Inmyes Boitsebiso ba Setshwao sa Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Inmyes Boitsebiso ba Setshwao sa Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Inmyes Boitsebiso ba Setshwao sa Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Boholo le Phuthelo: Minimum height of the logo: 4 mm
Lithegi: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Theknoloji ya Tlhahiso: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Phephetso ya Moralo: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Dipatlisiso: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Kgothaletso: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Nako ya Projeke: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Tsamaiso ya Mosebetsi: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Litho tsa Sehlopha: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Litlotla tsa Setshwantsho: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.