Tlola ho ya dikahare
Seoul Auction The Concierge Moralo wa Ka hare ka Hyunju Julia Lee

Moralo oa Seoul Auction The Concierge Moralo wa Ka hare ka Hyunju Julia Lee ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.


BoronseKa Hare· 2025

Seoul Auction The Concierge Moralo wa Ka hare

ka Hyunju Julia Lee

Moreki: Seoul Auction

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Ka Hare

11,246

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164380

Mebala

Moralo

Mabapi le Seoul Auction The Concierge Moralo wa Ka hare

The Concierge ho Seoul Auction e hlalosa hape thekiso ya boiketlo ka mokhoa wa sebaka se bonolo ka hare ho sebaka. E kopantsweng hantle ka hare ho sebaka sa kamohelo se tshwanang le gallery, e fana ka tikoloho e khutsweng, e rarahaneng moo bonolo bo ntlafatsang phihlelo ya ho sheba. Lemati le leholo la khalase le fensetere e pharaletseng di lekanetsa ho butsweng le sephiri, ha mesebetsi ya bonono e behuweng ka hloko le mashelefe a fofalang a kaelang baeti ka bonolo. Ka ho amohela botle ba sebaka se hlwekileng, The Concierge e phahamisa pono ya boiketlo, e lumellang dihlahiswa ho nka bohareng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Seoul Auction The Concierge Moralo wa Ka hare ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Seoul Auction The Concierge Moralo wa Ka hare e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Seoul Auction The Concierge Moralo wa Ka hare e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Boholo le Phuthelo
The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Lithegi
MinimalistInteriorDesign, RetailInteriorDesign
Theknoloji ya Tlhahiso
The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Phephetso ya Moralo
One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Dipatlisiso
An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Kgothaletso
The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Nako ya Projeke
This project started in May 1 and finished in June 3, in Seoul, Korea.
Tsamaiso ya Mosebetsi
The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Litho tsa Sehlopha
Designer: Hyunju Julia Lee
Litlotla tsa Setshwantsho
Photographer: Teo

E Tshehelitsweng

Hlahloba ka Ntle ho Designers.org

Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.

Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

Khetha