Avoya Mokhoa oa ho Paka ka Khalase ka Sule Esra Cetinkaya

Moralo oa Avoya Mokhoa oa ho Paka ka Khalase ka Sule Esra Cetinkaya ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2025

Avoya Mokhoa oa ho Paka ka Khalase

ka Sule Esra Cetinkaya

Moreki: Avoya

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

16,312

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164399

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Avoya Mokhoa oa ho Paka ka Khalase

Botlolo ba metsi a liminerale ba Avoya bo bontša bohloeki, tekano, le ho nchafatsa. Sebōpeho sa eona se boreleli, se pharollang ho ba se sesane se ntlafatsa ergonomics ha ka nako e le ’ngoe se tšoantšetsa phallo ea metsi. Leibole le na le litšoantšo tse chitja tse sa hlakang, tse emelang ho pota-pota ha nchafatso le sebōpeho se tsosolosang sa metsi a nang le liminerale tse ngata. E entsoe ka khalase e ntle haholo ea flint e eketsehileng, e nang le likhetho tsa mebala ea turquoise le e tala, botlolo bona bo boloka litaba tsa bona tse phahameng ha bo ntse bo fana ka bonolo bo hloekileng. Tšebelisano lipakeng tsa ho bonahala le leseli e totobatsa bohloeki ba eona, e kopanya botle ba sejoale-joale le matla a tlhaho a tsosolosang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Avoya Mokhoa oa ho Paka ka Khalase ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Avoya Mokhoa oa ho Paka ka Khalase e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Avoya Mokhoa oa ho Paka ka Khalase e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Boholo le Phuthelo: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Lithegi: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Theknoloji ya Tlhahiso: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Phephetso ya Moralo: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Dipatlisiso: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Kgothaletso: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Nako ya Projeke: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Tsamaiso ya Mosebetsi: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Litho tsa Sehlopha: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch