Rotary Sans Sebopeho sa Ditlhaka ka Paul Robb and Moira Bartoloni

Moralo oa Rotary Sans Sebopeho sa Ditlhaka ka Paul Robb and Moira Bartoloni ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2025

Rotary Sans Sebopeho sa Ditlhaka

ka Paul Robb and Moira Bartoloni

Moreki: S6 Foundry

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

85,885

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #167715

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Rotary Sans Sebopeho sa Ditlhaka

Rotary Sans ke sebopeho sa ditlhaka sa OpenType se se nang di-serif se nang le dibopego tsa jiometri le diphetoho tse nyenyane tsa sebopeho. E kenyelletsa di-ink trap tse bopehileng joaloka pere tse thusang ho balega hantle le ho kenya elemente e bonagalang e ikgethang. Sebopeho sa ditlhaka se fana ka sete e felletseng ya di-glyph tsa Selatine, hammoho le ditlhaka tse ding le di-ligature, bakeng sa ditshebediso tse fapaneng tsa themolelo. Moralo wa sona o totobatsa ho hlakileng le ho tsepama, o lokela maemo a jwalo ka boitsebiso ba kgwebo. Rotary Sans e tla ka ditekanyo le mefuta e mengata, e ka sebediswang mefuteng ka bobedi ya dijithale le ya kgatiso moo ho hlokahalang ho balega hantle le ponahalo e ts'oanang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Rotary Sans Sebopeho sa Ditlhaka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Rotary Sans Sebopeho sa Ditlhaka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Rotary Sans Sebopeho sa Ditlhaka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Boholo le Phuthelo: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Lithegi: Type design, Typeface, Specimen
Theknoloji ya Tlhahiso: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Phephetso ya Moralo: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Dipatlisiso: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Kgothaletso: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Nako ya Projeke: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Tsamaiso ya Mosebetsi: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Litho tsa Sehlopha: Paul Henry Robb
Moira Bartoloni
Litlotla tsa Setshwantsho: Paul Henry Robb