Freistil Boitsebahatso ba Khamphani ka Ina Oakley

Moralo oa Freistil Boitsebahatso ba Khamphani ka Ina Oakley ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2025

Freistil Boitsebahatso ba Khamphani

ka Ina Oakley

Moreki: Freistil Praxis Caspary

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

12,213

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #171891

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Freistil Boitsebahatso ba Khamphani

Freistil ke boitsebahatso ba khamphani bo entsoeng bakeng sa mokhoa oa physiotherapy. Boitsebahatso bona bo akaretsa mecha ea litaba e hatisitsoeng le ea dijithale, ho kenyelletsa likarete tsa khoebo, mefana, liaparo le sebaka sa marang-rang. Lebitso Freistil le bolela mokhoa o lokolohileng (free style) mme le bua ka mekhoa e fetohang ea kalafo e khethoang bakeng sa mokuli e mong le e mong. Likarolo tsa litšoantšo li hokahanya boiphihlelo ba khale ba tsebo ea letsoho le maikutlo a sejoale-joale, athe letšoao la khoebo (logo) le thehiloeng holim'a mongolo, le nang le phello ea ho otlolloa, le bontša motsamao le bulehile. Mokhoa oa 'mala o sebelisa 'mala oa purple, coral, off-white le boputsoa. Pampiri e ntle le lisebelisoa tse sa senyeng tikoloho li khethiloe, 'me bafani ba lehae ba sebelisitsoe moo ho khonahalang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Freistil Boitsebahatso ba Khamphani ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Freistil Boitsebahatso ba Khamphani e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Freistil Boitsebahatso ba Khamphani e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Boholo le Phuthelo: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Lithegi: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Theknoloji ya Tlhahiso: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Phephetso ya Moralo: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Dipatlisiso: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Kgothaletso: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Nako ya Projeke: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Tsamaiso ya Mosebetsi: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Diphatente: buero inaoakley, 2024
Litho tsa Sehlopha: Ina Oakley and Anne-Marie Bayer
Litlotla tsa Setshwantsho: Mockup Maison, Adobe Firefly and Nastasic