ACP Alpha Container Pictures Boitsebiso ba Khamphani ka Julia Hell

Moralo oa ACP Alpha Container Pictures Boitsebiso ba Khamphani ka Julia Hell ke mohlodi oa khau e hlomphehang haholo ya 2017 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2017

ACP Alpha Container Pictures Boitsebiso ba Khamphani

ka Julia Hell

Moreki: Alpha Container Pictures

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

44,931

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #53240

Kenela Lethathamo la Tshepiso Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le ACP Alpha Container Pictures Boitsebiso ba Khamphani

Mongolo oa Buka: ACP Alpha Container Pictures ke moralo oa khamphani o entsoeng bakeng sa khamphani e etsang lifilimi e thehiloeng Berlin. Letshwao le kopanya mofuta o khutshoanyane ACP le lebitso le felletseng la khamphani. Ho sebelisoa mefuta e 'meli ea litlhaku, e leng font ea stencil e tšoanang le e sebelisoang holim'a li-container tsa thepa le font ea tekheniki ea monospace e tšoanang le litlhaku tsa typewriter. Letshwao le boetse le hlahisa mokhoa oa mebala, o hlahang lingolong tse hatisitsoeng tsa khoebo le webosaeteng. Pampiri ea lengolo e na le boholo ba li-millimeter tse 210 ho isa ho tse 297, athe khaute ea khoebo e na le boholo ba li-millimeter tse 55 ho isa ho tse 85. Webosaete e ikamahanyang le mefuta eohle ea sekrine e qala ka video e nkang sekrine sohle.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

ACP Alpha Container Pictures Boitsebiso ba Khamphani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. ACP Alpha Container Pictures Boitsebiso ba Khamphani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. ACP Alpha Container Pictures Boitsebiso ba Khamphani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Boholo le Phuthelo: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Lithegi: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Theknoloji ya Tlhahiso: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Phephetso ya Moralo: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Dipatlisiso: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Kgothaletso: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Nako ya Projeke: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Tsamaiso ya Mosebetsi: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Diphatente: None
Litho tsa Sehlopha: Full-Stack Web Development: Jannis Hell