Moralo oa Antme Boitsebiso ba Khoebo ka Donggyun Kang ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
TšepeKerafikhe· 2020
Antme Boitsebiso ba Khoebo
Moreki: Ant:me
Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #92227Moralo
Mabapi le Antme Boitsebiso ba Khoebo
Antme ke lenaneo la boitsebiso ba khoebo le entsoeng bakeng sa letsoai le hlamang le rekisang liaparo tsa lintja mme le fana ka lithuto bakeng sa beng le lintja tsa bona tse ratehang. Letshwao le kopanya motho le ntja tse tataisitsoeng joalo ka lidikadike, tse bontshang kamano pakeng tsa batho le lintja. Setshwantsho sena se phetoa le ho kopanngoa ho haha mekhoa e fapaneng e atolosetsang ho ba mefuta e mengata. Mekhoa ena e sebelisoa ho pakete ea sehlahisoa, thepa ea khoebo le mecha ea litaba ea inthaneteng. Boitsebiso bona bo reretsoe ho bontsha semelo se botle hammoho le tsebo e tebileng ea letsoai lena.
Kamohelo
Mabapi le Moputso oa Tšepe oa A' Design Award
Antme Boitsebiso ba Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Antme Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Antme Boitsebiso ba Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Boholo le Phuthelo
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Lithegi
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Theknoloji ya Tlhahiso
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Phephetso ya Moralo
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Dipatlisiso
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Kgothaletso
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Nako ya Projeke
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Tsamaiso ya Mosebetsi
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Litho tsa Sehlopha
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
E Tshehelitsweng
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Meralo e Amanang
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