Terark Moralo oa Boitsebiso ba Pono ka Tong Wen

Moralo oa Terark Moralo oa Boitsebiso ba Pono ka Tong Wen ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2020

Terark Moralo oa Boitsebiso ba Pono

ka Tong Wen

Moreki: Tong Wen

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,004

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #93931

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Terark Moralo oa Boitsebiso ba Pono

Terark ke boitsebiso ba pono bo etselitsoeng k'hamphani ea theknoloji e fanang ka litšebeletso tsa ts'ebetso ea data e kholo (big data). Moralo ona o thehiloe holim'a dot matrix e kopantsoeng le mebala e mengata e fetohang butle-butle (gradient). Litheba tse hokahantsoeng ka bonolo li theha tlhaku T, e leng tlhaku ea pele ea lebitso la k'hamphani. Ho fanoe ka li-shader tse ngata tsa gradient, kahoo boitsebiso bona bo ka fetoloa ho lumellana le tšebeliso e mengata. Fonto e etselitsoeng morero ona ka ho khetheha le mokhoa oa dot pattern le tsona li ile tsa fanoa bakeng sa ts'ebeliso pampiring le lisebelisoa tse ling. Boitsebiso bona bo sebelisitsoe ho li-brochure, libuka tsa selemo (yearbooks), likarete tsa mabitso le libotlolo tsa metsi.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Terark Moralo oa Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Terark Moralo oa Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Terark Moralo oa Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Boholo le Phuthelo: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Lithegi: Technology, branding, identity, logo, font
Theknoloji ya Tlhahiso: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Phephetso ya Moralo: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Dipatlisiso: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Kgothaletso: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Nako ya Projeke: This project took 3 month from end to end. Main design part was done in San Francisco.
Tsamaiso ya Mosebetsi: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.