Pop Up Magazine Sehlooho Se Bulang ka Rafael de Araujo

Moralo oa Pop Up Magazine Sehlooho Se Bulang ka Rafael de Araujo ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Filimi, Vidio le Anime.

SileveraFilimi· 2020

Pop Up Magazine Sehlooho Se Bulang

ka Rafael de Araujo

Moreki: Pop Up Magazine

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Filimi

47,465

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #97126

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pop Up Magazine Sehlooho Se Bulang

Morero e ne e le leeto la ho hlahloba litaba tsa Phallo (sehlooho sa selemo sa 2019) ntle le tšitiso, ho bontša liphetoho, lintho tse ncha le litlamorao tsa seo. Lipono tsohle li hloekile ebile li phutholohile ho li shebella, li fapana le 'nete e sa phutholoheng ho tloha ketsong ea ho baleha. Moralo o lula o fetoha 'me libopeho tse morphing tse bonts'a popo li bontša ketso ea ho bala, ho bakoang ke maemo a itseng. Ho pholoha ho na le meelelo e fapaneng, litlhaloso le ntlha ea pono e fapana ho ea bapalang ho isa ho e tebileng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Pop Up Magazine Sehlooho Se Bulang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pop Up Magazine Sehlooho Se Bulang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pop Up Magazine Sehlooho Se Bulang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Boholo le Phuthelo: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Lithegi: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Theknoloji ya Tlhahiso: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Phephetso ya Moralo: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Dipatlisiso: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Kgothaletso: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Nako ya Projeke: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Tsamaiso ya Mosebetsi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Litho tsa Sehlopha: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Litlotla tsa Setshwantsho: Rafael de Araujo, 2019.