Superlimao Boitsebiso ba Setshwao ka Ruis Vargas

Moralo oa Superlimao Boitsebiso ba Setshwao ka Ruis Vargas ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2020

Superlimao Boitsebiso ba Setshwao

ka Ruis Vargas

Moreki: Laika

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

12,800

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #98423

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Superlimao Boitsebiso ba Setshwao

Superlimao ke boitsebiso ba setshwao bo entsweng bakeng sa k'hamphani ya meralo ya meaho ya Brazil. Lets'oao lena le rothilwe ke mongolo wa grotesque, o fanang ka mokgwa o tebileng o kgahlanong le letoto la ditshwantsho tse mebala-bala le maswao. Boitsebiso bona bo kenyeletsa dikarete tsa kgwebo, di-stika tsa ho kwala di-envelop, tlhahiso ya setheo le diphosetara. Diphosetara tsena di hatisitswe hodima pampiri ya offset ya digram tse 75 mme di kgomaretswe diboteng le mefaleng ho supa ntlo-kgolo ya ofisi le libaka tsa moaho. Puo ya pono e ka ba ka bobedi e tebileng le e bontshang maikutlo, ho ya ka molaetsa le maemo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Superlimao Boitsebiso ba Setshwao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Superlimao Boitsebiso ba Setshwao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Superlimao Boitsebiso ba Setshwao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Boholo le Phuthelo: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Lithegi: Brand, poster, logotype, illustration, visual identity, Laika Design
Theknoloji ya Tlhahiso: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Phephetso ya Moralo: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Dipatlisiso: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Kgothaletso: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Nako ya Projeke: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Tsamaiso ya Mosebetsi: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Diphatente: Laika Design
Litho tsa Sehlopha: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Litlotla tsa Setshwantsho: Laika Design