Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras ku Zhang Zhipeng

Karya Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras ku Zhang Zhipeng nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras

ku Zhang Zhipeng

Klién: Guangdong Shiwan Baijiu Group Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

27,468

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100378

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras

Shiwanyubingshao mangrupa desain bungkusan pikeun inuman keras Tiongkok. Desainna ngagunakeun tarian singa, hiji pintonan tradisional Tiongkok, minangka téma visual utamana. Botolna dijieun tina kaca kalawan finishing semprot hideung transparan, sarta bentuk botolna dumasar kana wadah inuman anggur Tiongkok kuno, kalawan detil anu disepuh emas. Kotak luarna dijieun tina kertas husus warna hideung nganggo prosés stamping. Ilustrasi sirah singa diteundeun dina luhureun kotak. Muka kotak éta ngungkabkeun warna sirah singa sarta nambahan rasa upacara kana kagiatan nginum.

Pangakuan

Ngeunaan A' Design Award Perak

Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shiwanyubingshao Fungsi Utama: Bungkusan Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Diménsi & Bungkusan: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tag: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Téknologi Produksi: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Tantangan Desain: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Panalungtikan: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspirasi: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Durasi Proyék: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Alur Operasi: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Anggota Tim: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Krédit Gambar: Zhang Zhipeng