Chu Cellar Kemasan Inuman Keras ku Yong Wu

Karya Chu Cellar Kemasan Inuman Keras ku Yong Wu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Chu Cellar Kemasan Inuman Keras

ku Yong Wu

Klién: Shenzhen everbright creative packaging design co. LTD

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

14,786

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100741

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Chu Cellar Kemasan Inuman Keras

Chu Cellar mangrupa desain kemasan pikeun inuman keras anu diproduksi di Hubei, Cina. Botolna dijieun tina keramik, sarta bentukna niron sagugusan lonceng chime, hiji tinggalan budaya ti nagara Chu baheula. Motif dina awak botol dicitak ngagunakeun cetakan kabuka, sarta kotakna dijieun tina kayu. Garis-garis nonjol jeung legok dina beungeutna ngurangan kamungkinan tigelincir waktu diangkut. Dasar kotakna fungsina jadi tempat pamajangan, sahingga botol kosong bisa disimpen jadi hiasan. Tujuanana nyaéta pikeun ngagambarkeun sajarah jeung budaya wewengkon asalna.

Pangakuan

Ngeunaan A' Design Award Perunggu

Chu Cellar Kemasan Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Chu Cellar Kemasan Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Chu Cellar Kemasan Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Diménsi & Bungkusan: 170 (L) x130(D) x 320 (H)
Tag: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Téknologi Produksi: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Tantangan Desain: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Panalungtikan: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspirasi: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Durasi Proyék: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Alur Operasi: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Anggota Tim: The designer：fuyu yang
The designer：yong wu