Luhua Xiaomo Kemasan Minyak Wijen ku Tiger Pan

Karya Luhua Xiaomo Kemasan Minyak Wijen ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Luhua Xiaomo Kemasan Minyak Wijen

ku Tiger Pan

Klién: Shandong Luhua Group

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Warna

Désain

Ngeunaan Luhua Xiaomo Kemasan Minyak Wijen

Luhua Xiaomo nyaéta kemasan anu dirarancang pikeun minyak wijen giling, minyak nu diproduksi sacara manual dina jumlah leutik. Wadahna mangrupa botol kaca silinder lempeng, diaméterna 50 mm sarta luhurna 210 mm. Labél perekatna ngabungkus 350 darajat sabudeureun botol sarta ditata siga koran heubeul, ngingetkeun kana jaman baheula nalika dahareun dibungkus ku koran. Aksarana disusun sacara vertikal, nurutkeun gaya papan ngaran toko Cina baheula. Rungkun sempit anu teu katutupan robah janten tanda timbangan (steelyard) anu némbongkeun jumlah eusi di jerona.

Pangakuan

Ngeunaan A' Design Award Perunggu

Luhua Xiaomo Kemasan Minyak Wijen mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Luhua Xiaomo Kemasan Minyak Wijen diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Luhua Xiaomo Kemasan Minyak Wijen minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Diménsi & Bungkusan: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tag: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Téknologi Produksi: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Tantangan Desain: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Panalungtikan: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspirasi: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Durasi Proyék: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Alur Operasi: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie