Macau Light Festival 2019 TVC Iklan Televisi ku Puzzle Lai Meng Tak

Karya Macau Light Festival 2019 TVC Iklan Televisi ku Puzzle Lai Meng Tak nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pilem.

PerakPilem· 2020

Macau Light Festival 2019 TVC Iklan Televisi

ku Puzzle Lai Meng Tak

Klién: Mirage Visuals

Pamenang A' Design Award Perak dina Katégori Pilem

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100899

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Macau Light Festival 2019 TVC Iklan Televisi

Macau Light Festival 2019 TVC nyaéta iklan televisi anu dijieun pikeun ngamajukeun Macao Light Festival. Pilem ieu nuturkeun Mak Mak, maskot pariwisata Macao, nalika pangunjung lokal jeung wisatawan ngajajah opat rute cahaya sarta pameunteu kota Macao anu robah-robah. Iklan ieu ngagabungkeun sarébu langsung, épék visual, grafik gerak, jeung animasi tilu diménsi. Ciri-ciri lokal ditembongkeun salaku seni instalasi. Festival ieu digambarkeun salaku kuéh ulang taun anu badag, nandaan ulang taun ka-dua puluh Daérah Administratif Husus Macao.

Pangakuan

Ngeunaan A' Design Award Perak

Macau Light Festival 2019 TVC Iklan Televisi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Macau Light Festival 2019 TVC Iklan Televisi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Macau Light Festival 2019 TVC Iklan Televisi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Diménsi & Bungkusan: HD 1920X1080 Video
Tag: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Téknologi Produksi: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Tantangan Desain: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Panalungtikan: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspirasi: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Durasi Proyék: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Alur Operasi: Video file can be operated in every video player
Patén: Copyrights belong to MIRAGE VISUALS 2019.
Anggota Tim: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau