Adore Repackaging Kamasan Pembalut Wanita ku Etereo Pte Ltd

Karya Adore Repackaging Kamasan Pembalut Wanita ku Etereo Pte Ltd nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Adore Repackaging Kamasan Pembalut Wanita

ku Etereo Pte Ltd

Klién: Etereo Pte Ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

13,995

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101113

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Adore Repackaging Kamasan Pembalut Wanita

Adore mangrupa desain kamasan pikeun pembalut wanita. Kamasan ieu ngagunakeun tipeface tulisan leungeun minangka unsur desain utama pikeun nyiptakeun kesan ngora sareng dinamis. Tatanan layout-na minimalis kalayan kombinasi latar polos, sahingga perhatian langsung tumuju kana téma kaséhatan wanoja. Unggal kamasan dijieun tina alumunium foil anu tertutup pinuh sareng dilengkepan penutup anu tiasa dibuka-tutup deui (resealable), ngamungkinkeun pangguna nyandak sabaraha anu diperyogikeun sarta nutup deui kamasanana pikeun ngajaga pembalut tina kuman sareng baktéri. Produk ieu diproduksi dina tilu ukuran, nyaéta pikeun pantyliner, pamakean siang, sareng pamakean wengi.

Pangakuan

Ngeunaan A' Design Award Perunggu

Adore Repackaging Kamasan Pembalut Wanita mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Adore Repackaging Kamasan Pembalut Wanita diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Adore Repackaging Kamasan Pembalut Wanita minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Diménsi & Bungkusan: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tag: Sanitary Pads, Repackaging, Rebranding, Females
Téknologi Produksi: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Tantangan Desain: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Panalungtikan: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspirasi: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Durasi Proyék: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Alur Operasi: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Anggota Tim: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng