Settlements Kampanye Terpadu ku Pancho Gonzalez

Karya Settlements Kampanye Terpadu ku Pancho Gonzalez nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Pariwara.

PerungguPariwara· 2020

Settlements Kampanye Terpadu

ku Pancho Gonzalez

Klién: Inbrax

Pamenang A' Design Award Perunggu dina Katégori Pariwara

14,436

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #103849

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Settlements Kampanye Terpadu

Padumukan mangrupikeun kanyataan di sakumna dunya sareng khususna di Amérika Latin. Desain iklan ieu nyobian ngumpulkeun dana dina cara anu béda sareng ngalakukeunana ku ngaluncurkeun pilem anu tungtungna henteu aya. Pikeun kéngingkeun tikét, jalma kedah angkat ka situs wéb pilem kanggo mésér tikétna sareng nalika aranjeunna sadar yén pilem éta henteu aya, janten aranjeunna tiasa nyumbang artos ka yayasan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Settlements Kampanye Terpadu mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Settlements Kampanye Terpadu diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Settlements Kampanye Terpadu minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Diménsi & Bungkusan: Trailers, posters, digital ads and social media.
Tag: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Téknologi Produksi: Integrated campaign across 5 countries in South America.
Tantangan Desain: First online collecting campaign done by Techo Latam.
Panalungtikan: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspirasi: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Durasi Proyék: Chile, Peru, Argentina, Brazil and Colombia.
Alur Operasi: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patén: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Anggota Tim: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Krédit Gambar: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando