Fairy Fox Perawatan Kulit ku Antonia Skaraki - A.S. Advertising

Karya Fairy Fox Perawatan Kulit ku Antonia Skaraki - A.S. Advertising nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Fairy Fox Perawatan Kulit

ku Antonia Skaraki - A.S. Advertising

Klién: Fairy Fox

Pamenang A' Design Award Perak dina Katégori Bungkusan

30,040

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #107898

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Fairy Fox Perawatan Kulit

Wilujeng sumping kana lalampahan petualangan nuju rasa alam. Rarasaeun mistik anu ngurilingan produk perawatan kulit ieu. Desain ieu ngagambarkeun beungkeutan antara Alam Indung sareng anak-anakna, sedengkeun bahan-bahan kualitas luhur méré rasa sentuh sareng kesan anu langgeng. Pemetaan kompetisi sareng analisis tren nyababkeun kapanggihna rohangan peluang anu saluyu sareng visi sareng strategi klien, ngarah kana bungkusan anu modern, minimal sareng haneut.

Pangakuan

Ngeunaan A' Design Award Perak

Fairy Fox Perawatan Kulit mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Fairy Fox Perawatan Kulit diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Fairy Fox Perawatan Kulit mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Diménsi & Bungkusan: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tag: baby, care, child, cream, fairy, fox, product, health, skincare
Téknologi Produksi: Environmentally friendly. Plastic containers with PVC labels.
Tantangan Desain: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Panalungtikan: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirasi: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Durasi Proyék: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Alur Operasi: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Anggota Tim: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Krédit Gambar: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017