Dream of the Blue M6 Plus Bungkusan Baijiu ku Huashuang Liu and Jingzhang Xiao

Karya Dream of the Blue M6 Plus Bungkusan Baijiu ku Huashuang Liu and Jingzhang Xiao nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Dream of the Blue M6 Plus Bungkusan Baijiu

ku Huashuang Liu and Jingzhang Xiao

Klién: Jiangsu Yanghe Distillery Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

47,889

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #110718

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Dream of the Blue M6 Plus Bungkusan Baijiu

Impian Blue M6 Plus ngadopsi desain méwah anu ngagambarkeun éstétika modéren. Botol biru sareng labél emas kalayan hiasan netes nunjukkeun kamewahan anu rendah sareng ngaluarkeun rasa internasional. Butuh "Dream Drop" salaku asal kreativitas, ngagunakeun botol serelek cai jeung panutup kristal salaku simbol styling. Strukturna alami sareng transisina lancar ti luhur ka handap. Kalayan téknologi inovatif sareng tékstur bahan anu langkung luhur, kualitasna ogé parantos ningkat. Desain ngahijikeun modeling, warna, karajinan sareng fungsi ergonomis.

Pangakuan

Ngeunaan A' Design Award Perak

Dream of the Blue M6 Plus Bungkusan Baijiu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Dream of the Blue M6 Plus Bungkusan Baijiu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Dream of the Blue M6 Plus Bungkusan Baijiu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Diménsi & Bungkusan: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Tag: crafts, Baijiu, spirit, packaging, art
Téknologi Produksi: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Tantangan Desain: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Panalungtikan: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspirasi: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Durasi Proyék: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Alur Operasi: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Anggota Tim: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Krédit Gambar: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.