Green Boat Song Bungkusan ku Evan Chen and Ziming Guo

Karya Green Boat Song Bungkusan ku Evan Chen and Ziming Guo nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Green Boat Song Bungkusan

ku Evan Chen and Ziming Guo

Klién: Lascaux Design Institute Inc.

Pamenang A' Design Award Perak dina Katégori Bungkusan

26,962

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #114998

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Green Boat Song Bungkusan

Bungkusan kanggo produk pertanian. Éta ngagunakeun biru Klein di daérah anu ageung pikeun nyiptakeun suasana profésional, ngagambarkeun kualitas produk sareng ngantebkeun fitur merek organik. Awak utamina ngadopsi cetakan kayu anu endah, ngagambarkeun hens anu tumbuh bebas sareng lingkungan beternak. Sabudeureun vines jeung kembang brings rasa alam jeung purity. Tata perenah inpormasi produk ningkatkeun eusi gambar, sareng dina waktos anu sami, éta ogé masihan rohangan anu cukup pikeun napas.

Pangakuan

Ngeunaan A' Design Award Perak

Green Boat Song Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Green Boat Song Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Green Boat Song Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Diménsi & Bungkusan: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Tag: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Téknologi Produksi: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Tantangan Desain: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Panalungtikan: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspirasi: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Durasi Proyék: The project started with Suzhou in November 2020.
Alur Operasi: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Anggota Tim: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang