Prow Thai Branding jeung Pangkemasan ku Piti Amornlertwattana

Karya Prow Thai Branding jeung Pangkemasan ku Piti Amornlertwattana nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Prow Thai Branding jeung Pangkemasan

ku Piti Amornlertwattana

Klién: Prow Thai

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Prow Thai Branding jeung Pangkemasan

Desain ieu boga tujuan pikeun nyiptakeun citra seger jeung kontemporer pikeun Prow Thai, hiji merek minyak kalapa murni jeung kosmétik anu diadegkeun ku para ahli tatanén di Thailand kidul. Diideuan ku wangun alami tina kalapa, kemasanana ngagaduhan pola warna titik-titik jeung paléh warna caang anu ngagambarkeun kaahlian jeung vitalitas tukangeun produk-produkna. Nada bodas sakabéhna, anu ngingetkeun kana daging kalapa, ngalambangkeun kasucian, kaberesihan, jeung sipat organik tina merek éta.

Pangakuan

Ngeunaan A' Design Award Perak

Prow Thai Branding jeung Pangkemasan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Prow Thai Branding jeung Pangkemasan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Prow Thai Branding jeung Pangkemasan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Diménsi & Bungkusan: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tag: branding, packaging, virgin coconut oil, cosmetic, lotion
Téknologi Produksi: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Tantangan Desain: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Panalungtikan: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspirasi: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Durasi Proyék: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Alur Operasi: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Krédit Gambar: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com