Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran ku Elephant Design and Himalaya Wellness

Karya Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran ku Elephant Design and Himalaya Wellness nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran

ku Elephant Design and Himalaya Wellness

Klién: Himalaya Wellness

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran

Book Text: Himalaya Sheet Mask nyaéta desain bungkusan pikeun masker lambaran beungeut dina kategori perawatan pribadi. Sistemna ngawengku lima variasi sarta ngagunakeun palét warna anu caang, aksara anu maén-maén, jeung catetan sentral pikeun diri sorangan. Ilustrasi némbongkeun bahan alami tina produk dina gaya anu lemes. Sachetna dicitak dina CMYK, bodas, jeung opat warna Pantone husus. Logo jeung gambar dirapihkeun ku lapisan mengkilap spot gloss, sedengkeun permukaan sésana matte. Desain ieu dimaksudkeun pikeun narik pameser ngora di pasar global.

Pangakuan

Ngeunaan A' Design Award Perak

Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Himalaya Sheet Mask Primary Function: Bungkusan Masker Lambaran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Diménsi & Bungkusan: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tag: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Téknologi Produksi: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Tantangan Desain: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Panalungtikan: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirasi: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Durasi Proyék: The project started in September 2019 and finished in December 2020, in Singapore & India.
Alur Operasi: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Anggota Tim: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Krédit Gambar: All designs and images are created by Elephant Design.