Evervess Soda Water Kamasan Inuman ku PepsiCo Design and Innovation

Karya Evervess Soda Water Kamasan Inuman ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Evervess Soda Water Kamasan Inuman

ku PepsiCo Design and Innovation

Klién: PepsiCo Design & Innovation

Pamenang A' Design Award Beusi dina Katégori Bungkusan

22,783

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #118789

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Evervess Soda Water Kamasan Inuman

Evervess Soda Water nyaéta desain kamasan pikeun sarangkép soda berkarbonasi jeung tonik. Merek ieu mawa warisan ampir dalapan puluh taun, sarta identitas visualna dimodernisasi pikeun peluncuran nu ngahiji di pasar Cina. Desain saméméhna karasa beurat sarta nyorongkeun kesan poya-poya, ku kituna kamasanana disederhanakeun pikeun ngagambarkeun kasegeran nu hampang jeung ngagelebug. Elemén grafis minimalis warna hideung jeung teal ngagambarkeun cai mancur, simbol tina énérgi, kasegeran, jeung pembaharuan. Inumanana bisa dicampur dina koktail atawa dinikmati sacara langsung.

Pangakuan

Ngeunaan A' Design Award Beusi

Evervess Soda Water Kamasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Evervess Soda Water Kamasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Evervess Soda Water Kamasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tag: Packaging, Beverage
Inspirasi: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Anggota Tim: PepsiCo Design & Innovation

Baca Siaran Pers

Disponsoran