Lidugaoliang Baijiu Kemasan Inuman Beralkohol ku Wen Liu, HenHong Yang and Weijie Kang

Karya Lidugaoliang Baijiu Kemasan Inuman Beralkohol ku Wen Liu, HenHong Yang and Weijie Kang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Lidugaoliang Baijiu Kemasan Inuman Beralkohol

ku Wen Liu, HenHong Yang and Weijie Kang

Klién: Jiangxi Lidu Liquor Industry Co.ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119501

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Lidugaoliang Baijiu Kemasan Inuman Beralkohol

Lidugaoliang Baijiu nyaéta desain kemasan pikeun inuman keras sulingan Tiongkok. Botolna miboga wangun anu lengkung lemes sarta diemboss ku unsur sorgum. Tutup buleud jeung bunderan dina kotak luarna dijieun dumasar kana porselen ti Dinasti Yuan, périodeu nalika prosés nyulingan inuman ieu dimimitian. Labél anu miring dijieun tina kulit. Kotak luarna ngahijikeun kulit jeung logam sarta bisa dibuka ku cara muterkeun cakram buleud. Warna héjo dijieun leuwih jero sangkan luyu jeung citra produk kelas luhur. Kemasan ieu ukuranana 120 mm lebarna, 120 mm jerona, jeung 330 mm luhurna.

Pangakuan

Ngeunaan A' Design Award Perunggu

Lidugaoliang Baijiu Kemasan Inuman Beralkohol mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Lidugaoliang Baijiu Kemasan Inuman Beralkohol diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Lidugaoliang Baijiu Kemasan Inuman Beralkohol minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Diménsi & Bungkusan: Width 120mm* Depth 120mm* Height 330mm
Tag: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Téknologi Produksi: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Tantangan Desain: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Panalungtikan: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspirasi: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Durasi Proyék: 2019.08-Now Shenzhen, China
Alur Operasi: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Anggota Tim: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang