Yanjing White Beer Kamasan Bir ku Gen Xu and Feihu Han

Karya Yanjing White Beer Kamasan Bir ku Gen Xu and Feihu Han nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Yanjing White Beer Kamasan Bir

ku Gen Xu and Feihu Han

Klién: Beijing Yanjing Brewery Co.,Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

11,517

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #120520

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yanjing White Beer Kamasan Bir

Bir Bodas Yanjing mangrupikeun desain kamasan pikeun bir botol jeung kaleng. Grafisna ngahijikeun rujukan budaya Cina jeung Jerman, kalayan warna anu dicokot tina séragam maén bal Jerman sarta gambar malt jeung hop minangka pangbakti pikeun Jerman, tempat asal bir bodas. Panel judul wangun tameng nonjolkeun ngaran produk sarta ngajaga tata letak sangkan saimbang. Kaleng dijieun nurutkeun ukuran rata-rata dampal leungeun sangkan bisa dicekel kalayan mantep, sedengkeun botol anu ngaruncing bisa dicekel dina sagala luhurna. Botolna dijieun tina kaca anu bisa didaur ulang sarta kalengna tina aluminium anu bisa didaur ulang.

Pangakuan

Ngeunaan A' Design Award Perunggu

Yanjing White Beer Kamasan Bir mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yanjing White Beer Kamasan Bir diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yanjing White Beer Kamasan Bir minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Diménsi & Bungkusan: 67.4*67.4*248mm, 54*54*170mm
Tag: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Téknologi Produksi: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Tantangan Desain: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Panalungtikan: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspirasi: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Durasi Proyék: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Alur Operasi: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Anggota Tim: Feihu Han
Gen Xu
Da Wu