Karya Chef's Label Bir ku Ana Mrazek Lugarov nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Chef's Label Bir

ku Ana Mrazek Lugarov

Klién: atelier ANII

Pamenang A' Design Award Beusi dina Katégori Bungkusan

12,737

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #121561

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Chef's Label Bir

Chef's mangrupikeun label anu dirarancang pikeun bir kolaborasi anu diciptakeun ku saurang chef, pembuat anggur, sareng pembuat bir. Bir ieu ngahijikeun karakteristik bir sareng anggur sarta dimaksudkeun pikeun pasar fine dining. Label ieu nuturkeun basa visual label anggur ngaliwatan tata letak minimalis, bahan-bahan kualitas luhur, sareng jinis huruf anu anggun anu modern tapi tetep klasik. Seragam chef tradisional, jaket dobel-breasted bodas kalayan kancing hideung, dijadikeun inspirasi, sedengkeun garis emas nunjukkeun kaanggunan. Cetakan offset, foil emas, sareng varnish tilu diménsi diaplikasikeun dina kertas teu dilapis anu bertekstur.

Pangakuan

Ngeunaan A' Design Award Beusi

Chef's Label Bir mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Chef's Label Bir diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Chef's Label Bir dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Diménsi & Bungkusan: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tag: beer, beer label, minimalistic design, elegant, sophisticated, label design
Téknologi Produksi: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Tantangan Desain: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Panalungtikan: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspirasi: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Durasi Proyék: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Alur Operasi: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.