Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan ku Bold Brands

Karya Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan ku Bold Brands nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan

ku Bold Brands

Klién: Bold Brands

Pamenang A' Design Award Perak dina Katégori Bungkusan

25,759

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122959

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan

Baltija nyaéta séri wadah keur koléksi coklat anu dijual di wewengkon Baltik. Ngaranna asalna tina kecap basa Litowa keur Laut Baltik, anu jadi ilham desainna. Hiji mercusuar jeung pamandangan laut digambar dina gaya Victoria klasik, kalayan wangun ombak anu ngagambarkeun gerak cai. Teu aya simbol nasional anu dipaké, ku kituna wadahna ngawakilan sakabéh wewengkon lain hiji nagara wungkul. Warna héjo semu biru anu jero nambahan paningal anu éndah. Kotak jeung amplopna dijieun tina kertas, dicitak ku offset, sarta dipungkas ku pernis matte jeung detil kertas timah tambaga.

Pangakuan

Ngeunaan A' Design Award Perak

Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Baltija Chocolate Collection Fungsi Utama: Wadah Amis-amisan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Diménsi & Bungkusan: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tag: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Téknologi Produksi: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Tantangan Desain: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Panalungtikan: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspirasi: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Durasi Proyék: This project started in January 2020 February and finished 2020 May
Alur Operasi: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Anggota Tim: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Krédit Gambar: Photography: Motiejus Gaigalas, Zydrunas Slajus