The Taste of Heritage Kopi Instan ku Shawn Goh Chin Siang

Karya The Taste of Heritage Kopi Instan ku Shawn Goh Chin Siang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

The Taste of Heritage Kopi Instan

ku Shawn Goh Chin Siang

Klién: Hai Soon Leong Sdn. Bhd

Pamenang A' Design Award Perak dina Katégori Bungkusan

30,186

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #123769

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Taste of Heritage Kopi Instan

Desainna diideuan ku latar tukang klien - bisnis kulawarga, ti generasi ka generasi. Pikeun ngawétkeun sareng neraskeun rasa, produk 'The Taste of Heritage' diluncurkeun. Éta ogé janten simbol pariwisata Malaysia, ku kituna désainer nampilkeun konsép pikeun ngawétkeun warisan budaya, ngalebetkeun ideu klien, ngahijikeun budaya anu parantos lami tina sagala rupa etnis kana desain supados langkung seueur jalma ngartos budaya Malaysia sareng janten sumanget ngeunaan Seni Malaysia.

Pangakuan

Ngeunaan A' Design Award Perak

The Taste of Heritage Kopi Instan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. The Taste of Heritage Kopi Instan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. The Taste of Heritage Kopi Instan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Diménsi & Bungkusan: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tag: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Téknologi Produksi: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Tantangan Desain: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Panalungtikan: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Durasi Proyék: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Alur Operasi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patén: -
Anggota Tim: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Krédit Gambar: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.