Cala di Seta Labél Anggur ku Giovanni Murgia

Karya Cala di Seta Labél Anggur ku Giovanni Murgia nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Cala di Seta Labél Anggur

ku Giovanni Murgia

Klién: Cantina di Calasetta - Cala di Seta

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Verifikasi Status Panghargaan pikeun #127081

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Cala di Seta Labél Anggur

Proyék desain bungkusan ngagambarkeun wines salaku elemen unik tur identifying, numbu ka tempat dimana aranjeunna dilahirkeun tapi nyanghareupan dunya. Daya tarikna nyaéta anggur ngora, warni sareng gampang diinterpretasi, ditujukeun pikeun udagan anu dipisahkeun tapi milarian produk anu berkualitas. Ku sabab kitu, desain dicirikeun ku penampilan anu warni, minimal sareng halus dimana desain mercusuar menonjol, didamel ku grafik anu sederhana tapi kuat sareng dihias ku lambaran logam berwarna sareng pangaruh tilu diménsi tina relief braille anu simulasi. laut.

Pangakuan

Ngeunaan A' Design Award Perunggu

Cala di Seta Labél Anggur mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Cala di Seta Labél Anggur diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Cala di Seta Labél Anggur minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Diménsi & Bungkusan: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tag: wine, carignano, label, sardinia, italy, minimalism
Téknologi Produksi: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Tantangan Desain: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Panalungtikan: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspirasi: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Durasi Proyék: The project started in February 2021 in Sassari anche finished in April 2021.
Alur Operasi: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Anggota Tim: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Krédit Gambar: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene