Shengming Shijia Primary Function: Kotak Kado Enteh ku Hangzhou Xianlin Tea Co., Ltd.

Karya Shengming Shijia Primary Function: Kotak Kado Enteh ku Hangzhou Xianlin Tea Co., Ltd. nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Shengming Shijia Primary Function: Kotak Kado Enteh

ku Hangzhou Xianlin Tea Co., Ltd.

Klién: Hangzhou Xianlin Tea Co., Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

26,859

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #133573

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shengming Shijia Primary Function: Kotak Kado Enteh

Shengming Shijia téh kotak kado enteh anu nampilkeun pamandangan lokal anu patali jeung budaya nginum enteh. Kotak luarna nyalinkeun deui pamandangan anu kawentar disebut Tilu Balong Nyeungeutkeun Bulan, dijieun tina kertas maké téknik nyitak jeung ngecap. Warna utamana nyaéta biru mangsi, anu ngingetkeun kana suasana peuting. Dua satengah bagian anu koong dina kotak luarna ngahiji ngabentuk bulan pinuh saméméh bungkusanana dibuka. Kotak luar ditarik ti dua sisi, nembongkeun citakan bulan buleud anu disusun rapih dina kotak jerona. Rarancang ieu ngahubungkeun pamandangan lokal anu kawentar jeung suasana tenang nalika ngasaan enteh.

Pangakuan

Ngeunaan A' Design Award Perak

Shengming Shijia Primary Function: Kotak Kado Enteh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Shengming Shijia Primary Function: Kotak Kado Enteh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shengming Shijia Primary Function: Kotak Kado Enteh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Téknologi Produksi: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Tantangan Desain: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Panalungtikan: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspirasi: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Durasi Proyék: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Alur Operasi: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

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