Plant Selected Kemasan Inuman ku Blackandgold Shanghai

Karya Plant Selected Kemasan Inuman ku Blackandgold Shanghai nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Plant Selected Kemasan Inuman

ku Blackandgold Shanghai

Klién: Yili Group

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

12,631

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #134253

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Plant Selected Kemasan Inuman

Plant Selected mangrupa desain kemasan pikeun sagolongan inuman dumasar tutuwuhan. Wadahna nyaéta botol PET anu dibalut ku pilem matte, ukuranana 60 mm lébar, 60 mm jero, sareng 177 mm luhur. Warna héjo dipaké pikeun inuman kedelé sarta warna biru pikeun inuman oat. Ngaran produk ditulis maké huruf gaya graffiti anu badag dina basa Inggris, sarta kacang kedelé sareng oat warna emas diintegrasikeun kana hurup-hurupna. Latar tukang anu pinuh ku warna ngawangun blok warna anu kuat dina rak. Kauntungan produk ditempatkeun di handap pikeun méré informasi ka konsumén.

Pangakuan

Ngeunaan A' Design Award Perunggu

Plant Selected Kemasan Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Plant Selected Kemasan Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Plant Selected Kemasan Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Diménsi & Bungkusan: Width 60 mm x Depth 60 mm x Height 177 mm
Tag: Packaging, plant-based Beverage, plant milk, China
Téknologi Produksi: PET bottle covered with Matte film
Tantangan Desain: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Panalungtikan: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirasi: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Durasi Proyék: The project started in September, 2020 and the product is launched in March, 2021
Alur Operasi: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patén: All photos and video credits to blackandgold Shanghai, 2022.
Anggota Tim: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN