DamoWang Taurine Energy Drink Kamasan Inuman Énergi ku Chi Forest

Karya DamoWang Taurine Energy Drink Kamasan Inuman Énergi ku Chi Forest nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

DamoWang Taurine Energy Drink Kamasan Inuman Énergi

ku Chi Forest

Klién: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

15,898

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #135611

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan DamoWang Taurine Energy Drink Kamasan Inuman Énergi

Inuman Énergi Taurin DamoWang mangrupa inuman fungsional anu dikamas dina kaléng beusi 250 mililiter. Kalengna boga ukuran 65,6 ku 91,8 milimeter jeung dijieun ku cara ngacetak transparan glossy nu luhur dina beusi. Gambar dina kamasan némbongkeun sosok anu diideuan ku Chiyou, hiji prajurit tina mitologi Cina, dibarengan ku isyarat jempol ka luhur anu ngagambarkeun kakuatan jeung kapercayaan diri. Inuman ieu ngandung ginseng jeung wolfberry Cina, tutuwuhan tradisional anu dipaké pikeun ngabalikeun deui vitalitas. Kaléng beusi anu geus dipikawanoh ieu babari dicekel jeung gancang tiis.

Pangakuan

Ngeunaan A' Design Award Perunggu

DamoWang Taurine Energy Drink Kamasan Inuman Énergi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. DamoWang Taurine Energy Drink Kamasan Inuman Énergi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. DamoWang Taurine Energy Drink Kamasan Inuman Énergi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Diménsi & Bungkusan: 65.6mm x 91.8mm
Tag: Branding, Packaging, Chinese National Tide
Téknologi Produksi: High gloss iron transparent printing can on iron cans.
Tantangan Desain: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Panalungtikan: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirasi: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Durasi Proyék: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Alur Operasi: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Anggota Tim: Yushu Zhang, Yiqun Tang
Krédit Gambar: Yushu Zhang, Yiqun Tang