Karya Meiyitian Kemasan Pinter ku Chong Peng nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Meiyitian Kemasan Pinter

ku Chong Peng

Klién: Yili Group

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #139341

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Meiyitian Kemasan Pinter

Meiyitian nyaéta desain kemasan pinter anu ngahubungkeun kemasan citak jeung dunya maya ti merek. Kemasan ieu ngagunakeun karakter dua diménsi jeung tilu diménsi dumasar kana juru bicara merek, ngabentuk mascot merek. Konsumén miziskeun karakter maké aplikasi mobile sarta asup kana dunya maya anu dijieun ku merek. Di jero dunya maya éta, disayogikeun kaulinan interaktif jeung sistem kustomisasi boneka, sarta hadiah bisa dikumpulkeun. Tujuanana nyaéta ngawangun hubungan anu leuwih raket antara merek jeung konsumén ngora.

Pangakuan

Ngeunaan A' Design Award Perunggu

Meiyitian Kemasan Pinter mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Meiyitian Kemasan Pinter diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Meiyitian Kemasan Pinter minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Diménsi & Bungkusan: Width65mmxDepth65mmxHeight220mm
Tag: Virtual brand world,Smart and connected,Brand IP design
Téknologi Produksi: Mobile Internet AI technology
Tantangan Desain: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Panalungtikan: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspirasi: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Durasi Proyék: The project started in August 2021 in China
Alur Operasi: Consumers enter the virtual brand world by scanning the characters on the package through APP
Anggota Tim: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team