Koch's Meerrettich Rebranding ku Wolkendieb Design Agency

Karya Koch's Meerrettich Rebranding ku Wolkendieb Design Agency nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Koch's Meerrettich Rebranding

ku Wolkendieb Design Agency

Klién: KOCHS Meerrettich & Feinkost GmbH

Pamenang A' Design Award Perak dina Katégori Bungkusan

27,046

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #140491

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Koch's Meerrettich Rebranding

Motto deui ka akar, ayeuna nalukkeun industri pangan. Sayuran akar kuno, anu kalebet horseradish, ayeuna populer pisan. Pikeun nyegerkeun deui merek dina rak, Wolkendieb ngaluncurkeun deui identitas merek Kochs sareng portofolio bungkusan. Logo dimodernisasi janten langkung wani sareng langkung katingali. Desain anyar museurkeun kana ngagambarkeun bahan alam unprocessed jeung resep bersih tanpa aditif atawa konservatif. Seger ti lapangan langsung ka konsumen: langsung, sederhana sareng asih disiapkeun!

Pangakuan

Ngeunaan A' Design Award Perak

Koch's Meerrettich Rebranding mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Koch's Meerrettich Rebranding diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Koch's Meerrettich Rebranding mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Diménsi & Bungkusan: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tag: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Téknologi Produksi: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Tantangan Desain: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Panalungtikan: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirasi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Durasi Proyék: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Alur Operasi: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Anggota Tim: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen