Liang Bai Kai Bungkusan Cai Nginum ku Tiger Pan

Karya Liang Bai Kai Bungkusan Cai Nginum ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PlatinaBungkusan· 2023

Liang Bai Kai Bungkusan Cai Nginum

ku Tiger Pan

Klién: Jinmailang Beverage Co., Ltd

Pamenang A' Design Award Platina dina Katégori Bungkusan

415,218

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #145406

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Liang Bai Kai Bungkusan Cai Nginum

Liang Bai Kai nyaéta botol kaca anu dirancang pikeun cai nginum anu digodog tuluy ditiiskeun. Ngaranna nujul kana cai godogan anu geus tiis, inuman anu geus lila umum di Cina. Botol ieu teu maké labél. Sabalikna, karya seni tina lukisan dinasti Song, Riverside Scene from Tsingming, dilukis deui jeung diterapkeun kana kaca ku téknik citak transfer panas. Gambarna dibagi kana dua belas botol, ngagambarkeun dua belas jam tradisional. Permukaan kaca nambahan kilap jeung tékstur. Unggal botol ukuranana 313 milimeter jangkungna jeung 76,5 milimeter diaméterna.

Pangakuan

Ngeunaan A' Design Award Platina

Liang Bai Kai Bungkusan Cai Nginum mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Liang Bai Kai Bungkusan Cai Nginum nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Liang Bai Kai Bungkusan Cai Nginum mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Diménsi & Bungkusan: height 313mm x diameter 76.5mm
Tag: water, Chinese water, bottle, package, label-less
Téknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Tantangan Desain: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Panalungtikan: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspirasi: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Durasi Proyék: The project lasts 5 months, designed in Shenzhen.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Anggota Tim: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Krédit Gambar: Tiger Pan